Kraves PR is a small, independent public relations agency providing a full range of publicity services to enterprise and consumer technology clients. Since 2000, we have earned a strong reputation with our clients for delivering outstanding press coverage.
Our client-family knows that agency principal Kris Kraves will personally manage day-to-day account activities such as writing, planning, counseling, and pitching the media. As a seasoned practitioner, she and her staff are efficient and effective. We work closely with clients to develop strong, clear PR strategies. After the strategies are defined, we utilize proven techniques and activities such as developing press angles for specific publications and pitching them to key media to accomplish a client’s objectives.
Why Partner with Kraves PR?
Our Experience is Your Advantage
An award-winning media specialist, Kris Kraves has established relationships with journalists at national business publications, technology trades, consumer publications, daily newspapers, vertical trades, and national television outlets.
Kraves PR clients get the benefit of our combined 20+ years of experience of developing and executing successful media campaigns. From working with clients to develop goals and objectives to pitching media and writing press releases, you can be confident that our efforts will impact your business by raising your profile and establishing you as a thought leader in your industry. That is the key to our success.
Telling Your Story to Every Possible Audience
Your company’s expertise or product likely has multiple target audiences and you need a PR partner that can espouse a pithy, powerful story to communicate to all of them. We are passionate about staying in the know about key tech industries and issues and know the influencers you need to reach to tell your story. Therefore, it’s not unusual for Kraves PR to support clients in announcing the acquisition of an IoT company, while pitching mommy bloggers about a new radio-controlled car for tween girls. We get exceptional results in the IT, personal technology and vertical market press. Our deep relationships with editors give us insight into their nuances and idiosyncrasies, enabling us to pitch the story ideas that they want to share with their audiences.
Kraves PR provides its clients with unsurpassed value for their public relations dollars. Our boutique size and lower overhead enables us to provide our clients with results that are second-to-none on aggressively managed budgets.
The agency’s senior staff is better able to provide strategic counsel due to their day-to-day experience working with journalists in clients’ key industries. Unlike management at other agencies who do not pitch the media on a daily basis, Kraves PR staff have their fingers on the pulse of the press. We know exactly what it takes to nail a story. We pass this value on to our customers with an hourly rate that is much lower than mid-to-large sized agencies.
We are results-oriented and bottom-line focused emphasizing PR basics to accomplish our clients’ goals. (As in football, fancy moves and stunts may make it into the highlight reel, but the team that focuses on the basics always wins.)
Kraves PR practices creativity on a budget. Because of our knowledge and press relationships, we develop creative and fun campaigns that capture media attention and garner outstanding coverage — and isn’t positive coverage what it’s all about?