Eltron Vertical Market Program
Eltron Card Printer Products/Zebra Technologies’ goal was to break outside its core audience of security and auto identification solution providers and penetrate other businesses that could benefit from computer-generated loyalty and membership cards such as beauty salons/spas, hotels/restaurants and law enforcement agencies.
Kraves PR scoured piles of product registration cards to identify customers who were using their Eltron system for loyalty, frequent buyer and membership programs. Appropriate customers were initially screened until a handful of enthusiastic spokespeople from a range of vertical market categories were selected.
After further in-depth interviews with each customer, we wrote and edited success stories documenting how the loyalty and membership cards made with Eltron printers were helping users drive sales and grow their businesses. Once the application stories were complete, KPR hit the phones, pitching top trade publications for each industry.
Kraves PR placed the cases in Salon Today, the leading beauty salon trade publication; Law Enforcement Technology; Big Ideas for Smaller Police Departments; and Hospitality Technology.