Pitfalls in PR writing are plentiful—here’s what to avoid. Good PR writing is quite the juggling act. You must find the right balance of selling but not overhyping, explaining but not complicating, being creative but staying on message—and all the while be free of typos and grammatical errors. Here are some tips to help you…
Blog Post or Press Release: Which is Right for Your PR Announcement?
So you have news to announce and, these days, a quiver full of ways to announce it—from email and Twitter, to slide decks and live-streaming video. Two contenders for the best vehicle to share your PR announcement are blog posts and press releases. Which is best, if any? And why? There are more than a…
Media Campaign Fall Flat? Maybe It Wasn’t News
No news is bad news if you’re trying to get editors’ attention. Here are some tips on what you can do about it. That press release you sent out to media outlets looked great. Snappy headline, pithy quote from the CEO, and all your company’s key messages conveyed in bright, clever writing. So how come,…